I am attempting to come up with a "short and sweet" explanation why standards are important to the average person/company needing a web site developed. I believe my use of standards is a definite selling point in someone hiring myself over another designer though I often stumble over elegantly explaining this to the average non-tech-savvy individual and freezing. Typical situation, "…by using web standards maintenance time is reduced, your page is more easily index by search engines…but do you know Flash?" Is it just that some people will value quality and some will not? Below are some pages I've collected from Google, had seen most of them before. The Mozilla explanation seems to be the simplest and direct. Does anyone know of any from more common business sites, say Money or Fast Company or something a bit less tech based?